about us

BRIH means ‘to grow’ in Sanskrit. With an effort to maximise the use of hand embroidered and sustainable natural fabrics, the brand believes in slow fashion and in strengthening the unsurpassed skills of the craftsmen of the Indian handloom sector. Special attention is paid to achieving the right quality of the hand-spun fabrics woven tirelessly by the weavers of Madhya Pradesh, West Bengal & other parts of India. Our design ethos is founded on the principles of slowness, durability, and longevity. Minimalism, purity, and rawness of nature, lay key emphasis in every garment we create. BRIH is an ode to creating affordable eco-friendly fashion for all.

Since we entered these unprecedented times, we realised that in between the hustle of our daily routine, it's important to pause and appreciate the little things in life. This collection is meant for just that; to adapt to your ever changing daily needs as you shuffle between work from home, family time, reading a book in a corner and so much more. The focus was simple - a little relaxation, a lot of style. Here’s presenting BRIH Spring Summer ‘20, a collection that borrows from the colours of nature - Arctic, Canary, Pistachio, Sand, Rose. Pick any two pieces from the collection and we promise they’ll work together to create a fresh look that compliments your mood.

We hope you enjoy making BRIH a part of your everyday life. Share with us, how you style your look. #BRIHTribe